About HINA
About us：Dongguan Houlang Fishing Gear Co., Ltd. was established in 2018. The major business of the company is hook OEM and sales in domestic and overseas. We specialized in treble hooks, double hooks and single hooks, etc..To bring more good quality and innocative hook to customer, we started up our own brand, HINA.
The founder of HINA has studied and worked in several Japanese hook companies. After back to China in 2018, he co-invested with three experienced hook engineers to establish Houlang Fishing Tackle. Based on good technical accumulation and practical principle, we took an whole year to bulid the professional hook R&D and production line before sales. To ensure every single hook is produced with procedure and standard. Till now, the company obtained a number of hook technology innovations and invention patents.
Fun fishing is our passion and mission
OUR VALUE
INNOVATION
We believe that the continuous and fresh vitality of a company comes from innovation. It is our mission to continuously innovate and refine different hooks for different fishing methods. Using automation and innovative processes to continuously improve and strengthen the quality and efficiency of production is also the unremitting pursuit of a hook manufacturer.
QUALITY
Before we founded the company, we had already clearly defined our positioning as high quality fish hooks. We are not doing the disposable hooks. Quality is the most important bond to maintain the relationship with customers. With this belief, we straightened out the R&D and production of the hooks before started selling them, which took us for an whole year. Just to make sure every single hook can meet the high quality standard.
BE AN ANGLER
Only by truly be a fisherman can let us understand the value of each hook and achieve this value. We love fishing and we know every time we fish, might meet our life target fish. HINA hooks hope to help you grasp every fishing moment, without regret. Hook the heart, not the body. So catch and release is also what we advocate.
